Doing 3D well, though, costs. Pietro Macchiarella, an analyst at Parks Associates, says: “There is talk, in TV productions, of costs doubling, as you might need an extra crew for 3D. Then there is the cost of distribution. In movies, there are all sorts of figures, with costs ranging from 30-50% more. One problem is there is no standard equipment for 3D and very often movie directors have had to come up with their own workarounds.” (James) Cameron agrees. “You can’t have a separate 2D and 3D production. It is costing you double,” he told NAB. And although the movie-makers grab the headlines, it is TV that will drive 3D into the mainstream. “The industry will always make reference to movie production but the rapid growth will be in broadcast,” Cameron said.

From the article, "Mastering the Next Dimension," by Stephen Pritchard
 

Next: Parks Associates to host 7th Annual CONNECTIONS™ Summit at 2013 CES Tuesday in South Hall, Rooms S204-S205

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