To some extent, Apple already competes in this segment, with its aging $69 Apple TV. The device remains among the most popular in its class, but has been overtaken by newcomers, including Google's Chromecast. According to a report from Parks Associates, Apple TV's market share fell to third place last year in the U.S., behind both the Roku and the Chromecast.

Ahead of Apple's Worldwide Developers Conference, multiple reputable media outlets, including The New York Times, reported that Apple planned to update its Apple TV. Rumor had it the new model would offer a redesigned remote control and a digital TV service that would compete with traditional cable packages. However, that announcement never came. According to Re/code, that was due -- at least partially -- to the broadcast networks.

From the article "Microsoft's Xbox One Becomes the Ultimate Device for Cord-Cutters Ahead of Apple TV Debut" by Sam Mattera.

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