Kurt Scherf of consulting group Parks Associates says that consistency across platforms is attractive to developers who want the ability to write an application once and then it gets deployed across PC, tablet and smartphone. Which Microsoft can then use to lure consumers with -- potentially -- cool new applications for tablets and smartphones.

Scherf says it's unlikely Microsoft will overtake Apple's dominance in mobile, but  "a strong number two, I think that's something to be proud of."

There are estimates that sales of mobile devices will triple over the next few years. So maybe it is something to be proud of.

From the article," Microsoft to unveil new operating system," by Jennifer Collins

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