Tuesday, June 25, 2013
Mobile SEO Risks Force Brands To Comply With Google Changes
Parks Associates estimates 48% of U.S. smartphone owners use apps for daily information and entertainment, while 15% use the phone to order food and 12% use it to shop for physical goods.
While more than half of the companies have mobile sites or use responsive design, only 56% serve any mobile-formatted content to smartphone searchers, according to Pure Oxygen's report. Some 45% serve smartphone searchers via a dedicated mobile site. Zero mobile sites comply with Google's mobile configuration requirements, and 11% target smartphone users via responsive design techniques.
From the article, "Mobile SEO Risks Force Brands To Comply With Google Changes" by Laurie Sullivan.
Next: Varied Usage For Programming, Content Apps
Previous: Cable and Broadcast in TV Everywhere's Bed; In-Stream Engagement Strong
Comments
Post a Comment