Mochi Media has announced collaboration with Google's AdSense that will allow Google to place advertisements in MochiAds, Mochi Media's network of online games. AdSense for Games will gain access to Mochi Media's international ad inventory and reach gaming audiences on various Web sites. With Mochi Media adding Google to its networks, Mochi Media's game developers will also get increased monetization.

According to research firm, Parks Associates, casual gaming is still small with about $1 billion from advertising and subscription revenues in 2007. Independent developers distribute their games on Web portals and via blogs and social networks, just like YouTube videos. A copy of a casual game might be on every gaming blog on the Web, but once set free from its developer's site, the developer might not have any clue how many people have played it.

From the article, "Mochi Media Joins Google for Launch of AdSense for Games" by Anamika Singh

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