Thursday, May 28, 2009
More Households Cut the Cord on Cable
The cable-cutting trend isn't just being driven by pinched personal budgets. It also comes as younger consumers gravitate to popular and free online video sites such as Google Inc.'s YouTube and Hulu.com, a joint venture between News Corp. and NBC Universal, which is owned by General Electric Co. and Vivendi. More content producers are also offering their TV shows and movies online through services such as Apple Inc.'s iTunes and Netflix.
Some 900,000 U.S. homes didn't pay for TV and relied solely on Web TV last year, according to estimates from consulting firm Parks Associates, which projects that the number will grow this year.
From the article, "More Households Cut the Cord on Cable" by Christopher Lawton
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