Alarm.com, which is sold through hundreds or thousands of independent dealers, is up to about 1.5 million subscribers right now. Total guess, but maybe Icontrol has around 2.5 million subscribers if you count ADT’s 1.2 million Pulse customers plus whatever all the cable companies have sold. Most of them use Icontrol for interactive services, and Comcast, Time Warner and Rogers have about 4% market share of some 24 million U.S. households with monitored security, according to research from ADT and Parks Associates.

This year, Icontrol launched a program called Icontrol One to capture the independent-dealer market, which accounts for about 56% of the North American market for residential monitored security.

The first major customer from that channel is Monitronics, whose dealers capture about 4% of the home security market.

From the article "More on ADT’s New LG Smart Camera: Is Zonoff the New Home Automation Partner?" by Julie Jacobson.

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