The likes of Roku, Apple and increasingly Amazon Fire TV are driving rapid expansion of streaming media players in US households according to research from Parks Associates.

Indeed The Evolving Market For Streaming Media Devices report found that more than a quarter of US households will likely have a streaming media player by 2015. By the end of 2013, Roku accounted for nearly half (46%) of streaming media players purchased in the US in 2013, while closest competitor Apple had 26%. This gap has widened since 2013, when 37% of streaming media player owners used Roku most and 24% used Apple TV most. Parks Associates forecast that global sales for streaming media players will reach nearly 50 million by 2017 while broadband household penetration in the US will exceed 38%.

From the article "More than 25% of US homes to have streaming player by 2015" by Joseph O'Halloran.

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