In the first nine months of 2014 alone, 10 per cent of American households with a broadband connection snapped up a set-top box or a media streaming stick — that’s equal to total sales of the devices in 2013.

The days of linear television viewing — where consumers accept what broadcasters have scheduled and when — are quickly drawing to a close. “Nearly 50 per cent of video content that US consumers watch on a TV set is non-linear, up from 38 per cent in 2010, and it is already the majority for people 18-44,” said Barbara Kraus, Director, Research, Parks Associates.

The business intelligence firm’s latest data shows that increased affordability is also playing a role in this changing consumer behavior. Google’s Chromecast, priced at US$35 (RM120), has this year become the second most popular device for streaming, accounting for 20 per cent of sales, nudging Apple TV into third place. Amazon debuted its first set-top box media streamer, the Fire TV, in April 2014 and it is also proving very popular, already accounting for 10 per cent of sales.

From the article "More users choosing to stream media using their TVs in US households."

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