The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates Opens a New Window. . In some categories the numbers are even more overwhelmingly in favor of consumers only considering a single brand. For tablets, smartphones, and gaming consoles 75%-80% of device buyers do not consider other brands when shopping, according to the research.

From the article "Most Consumer Electronics Buyers Consider Only One Brand" by Daniel B. Kline.

Next: Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report
Previous: 3 Reasons Amazon's New Prime Video Doesn't Threaten Netflix

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.