Monday, March 26, 2012

Most Siri users happy with the feature, but don't use it that often

Consulting group Parks Associates surveyed 482 owners of the iPhone 4S, which is the only device to carry Siri (for now). Examples of things that Siri can be asked are "is it going to rain tomorrow" or "wake me up at 6:00 a.m. tomorrow." That's not how most consumers are using Siri, though.

87 percent of those who own the iPhone 4S use at least one feature of its Siri virtual assistant monthly. Most of that use, though, is to make phone calls and send text messages, or to look up information. About a third of iPhone 4S owners perform those functions daily or almost daily using Siri.

Things you'll see on Apple's ads, such as playing music and scheduling meetings aren't often done using Siri. 32 percent and 35 percent, respectively, said they had never used Siri in those ways.

The survey respondents echoed other users: Siri continues to struggle to understand accents and needs silence to work effectively. With that, 55 percent of those surveyed were very satisfied with Siri, 20 percent were satisfied, 9 percent were dissatisfied, and the rest were neutral.

From the article, "Most Siri users happy with the feature, but don't use it that often" by Michael Santo
 

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