Tuesday, March 27, 2012

Most Users Satisfied With Apple's Siri, Are You?

According to a new report from Parks Associates, more than 50 percent of iPhone 4S owners are "very satisfied" with Siri. Another 21 percent are "satisfied" with the feature.

"Siri is clearly a hit among the initial iPhone user base," John Barrett, director of Consumer Analytics at Parks Associates, said in a statement. "Consumers like Siri because it's convenient, easy to use, and helpful for remembering important information (e.g., birthdays) and its hands-free capability makes it easy to send texts, emails, and phone calls. However, I would have expected more owners to want Siri for their TV set. These are the folks that rushed out to get the new iPhone 4S."

A deterrent to having Siri for the TV are complaints about the technology not responding well to background noise and not understanding certain commands. "These problems could be amplified in a noisy living room, where the main TV would be located," Barrett said.

As the Wall Street Journal noted, most people are using Siri for rather basic tasks, like making phone calls, sending texts, and looking up information. Parks Associates found that about a third of the 482 respondents are using Siri to do these things almost daily. Despite Siri's advanced capabilities, 32 percent have never used it to play music and 35 percent haven't used Siri to schedule a meeting, the study found.

From the article, "Most Users Satisfied With Apple's Siri, Are You?" by Leslie Horn

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