That could be a problem for Motorola when it comes to getting its device into as many hands as Apple’s iPhone. In a 2012 study by market research firm Parks Associates, 59% of women owned smartphones, compared with 46% of men. And 18% of women said they had bought a smartphone in the first half of 2012, compared with 13% of men.

From the article, "Motorola’s Geeky Pickup Line" by Miriam Gottfried.

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