Friday, May 16, 2014

Move over PC: TV predicted to become the leading online video platform

Computer-based video consumption has led the online video pack for the last decade. But recent research from Parks Associates helps support the assertion that the PC is on the way out when it comes to online video consumption. Detailed in a blog by the company, Director of Research, Brett Sappington, said that the amount of all video consumed on computers has dropped from over eight hours per week in 2013, to 6.2 hours per week currently. In fact, the PC was the only platform to show any significant decline in viewership within the past year.

“Ultimately, consumers can more easily access online video options on a television than ever before. In addition to smart TVs, Blu-ray players, and game consoles, consumers are also buying streaming media players and devices such as Google’s Chromecast,” said Sappington.

From the article, "Move over PC: TV predicted to become the leading online video platform" by Ryan Waniata.

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