Friday, April 02, 2010

Movie, book, game companies fight to survive plunge into Internet age

But while the music business has been undeniably swamped by the Internet, other segments such as movies, books and games are still afloat and navigating toward a not necessarily disastrous online future.

"What the video industry is doing, what the publishing industry is doing, everyone takes their cue from the music industry and how late they were to respond," said Kurt Scherf, vice president and principal analyst with Dallas-based market research firm Parks Associates.

Indeed, the video segment might be the most likely of all media to survive and thrive in the Internet age, said Scherf, the Parks Associates analyst.

"I think movies are going to do quite well," Scherf said. "It's been interesting that most of the cable operators reported very good numbers for the last year. So the potential of cord-cutting, we don't see it yet that people are giving up cable TV for online video."

From the article, "Movie, book, game companies fight to survive plunge into Internet age" by Victor Godinez

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