Research firm Parks Associates predicts that 81 percent of American and Canadian pay TV subscribers will have access to "TV Everywhere" services by mid-2011.

"Globally, service providers are expanding their multi-screen services due to competition from online video sources, the entrance of other operators, and the dramatic increase of online and mobile video usage over the past three years," reported Parks Associates in a study published on May 3.

"In North America and Western Europe, TV Everywhere has moved rapidly from a handful of offerings to widespread availability. Today, operators from all sectors, telco, cable, and satellite, now offer online access to VOD or live TV, with several adding support for smartphones and tablets," said Brett Sappington, senior analyst at Parks Associates.

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