National Geographic on Tuesday announced a new twist for the science and educational organization -- video games. National Geographic Games (NGG) will publish and develop games across major gaming console, handheld, online and mobile platforms. National Geographic also said it will work with premier game publishers and developers to create games based on its core themes and media properties.

"This is a combination of what I call the mainstreamization of video games," said Michael Cai, a video-game analyst at Parks Associates. "Many different types of media companies and household brands are leveraging video games to a certain degree, whether it's driving people to their portals or using video games as an advertising vehicle."

From the article, "National Geographic Launches Video-Game Division " by Jennifer LeClaire

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