Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to international research firm Parks Associates. Jennifer Kent, Parks Associates' mobile research analyst, presents new consumer research today at 1 p.m. CT on awareness and demand for 4G-enabled services during the webcast "4G/LTE: Operator Strategies and Consumer Perspectives."

"Nearly 50% of U.S. smartphone users consider 4G/LTE access as very important when choosing a mobile service provider," Kent said. "Operators such as AT&T and Verizon are building consumer awareness around 4G/LTE by touting the benefits of the technology. Carriers need to capitalize by experimenting with new mobile data pricing plans and offering new LTE-supported value-added services."

From the article, "Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider."

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