Just under two-thirds (63%) of smart TV owners are now hooking them up to the Internet, according to research firm Parks Associates – contradicting the popular belief that most owners do not do so.

The report estimates that just over a quarter (26%) of US broadband homes now own a smart TV. A large majority (79%) of owners are thought to use their smart TV to watch premium online video on a monthly basis.

Describing mobility as a “key part” of the connected home, Stuart Sikes, president of Parks Associates, estimates that the average US broadband user is currently watching 1.6 hours of video on a mobile phone each week.

“As service subscriptions become saturated, competition shifts to content and multiscreen offerings, and our research shows consumers are watching the same kinds of movies and TV programs on mobile phones and tablets as they are on computers and TV sets,” added Sikes.

From the article, "Nearly two-thirds of smart TV owners hooking up" by Jamie Beach.

Next: Driving revenue growth in the Latin American connected TV market
Previous: TV Everywhere on the rise in Western Europe

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.