Thursday, June 14, 2012

Net radio goes in-car

Close to half of US adults aged 18 to 24 spend less time listening to broadcast radio than they did a year ago, while Internet radio listenership has reached 42% of adult broadband households, according to the TargetSpot Digital Audio Benchmark & Trend Study developed by Parks Associates. Eighty percent of online radio listeners tune in to Net radio streams for between one and three hours a day, while 40% listen for between one and two hours per session.

From the article, "Net radio goes in-car."

Next: Net radio more valuable to brands

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