The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates.

Hower said around half of US households with broadband also have a streaming service -- most of them Netflix -- but that the percentage of those with traditional pay TV has remained steady at 85 to 87 percent.

While many young adults are happy with online services such as Netflix, most households are using streaming to augment their viewing options, Hower said. One reason is that most streaming services lack options such as live sports and other fresh programming.

"It's really hard to get the same amount of content and the same experience through streaming that you get through a TV subscription," Hower told AFP.

From the article "Netflix Is Ramping Up Its Global Expansion" by Rob Lever and Sophie Estienne.

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