And Netflix can rely on its subscribers: A new Parks Associates study shows that its level of churn, about 9 percent of its U.S. subscriber base, is much lower than that of its closest competitors, who see as much as 50 percent of their subs jump off the boat after trying their SVOD services.

Challenged by rising content costs and a commitment to continued global expansion--as well as pursuing global content rights for all of its titles--Netflix will eventually need to jack up monthly prices again. The only question is when it will do so, and how far the price will rise.

From the article "Netflix will succeed in Japan, but China is a whole other ballgame" by Samantha Bookman.

Next: Understanding new video formats: multichannel networks, Web series, eSports
Previous: Netflix, Hulu subscriber churn should be a concern for OTT providers, research firm says

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.