Ocho's founders are dreaming big and refusing to be called "the little guys." They already got a hold of VICE Sports and are forming a partnership with them.

"It is not common to announce big partners at launch," said Brett Sappington, director of research at consulting firm Parks Associates. "Often, [startups] are built from the grass roots and only gain big partners after they have built a following. Typically, only larger services receive the attention of a VICE."

From the article "New Apple iOS App Ocho Aims to Be a Major Player by Being the Instagram of Video Sharing" by Robert C. Weich III.

Next: Netflix vs. Hulu vs. Cable TV: Online Streaming Services Surpassing Cable Providers but Users Sharing Accounts

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