But this also feels like a tipping point for cable TV.

HBO has long been considered a top selling point for cable companies to keep subscribers from "cutting the cord" and dropping services. One survey in January by Parks Associates found half the people who said they would likely subscribe to a streaming HBO service would also cancel their pay TV subscriptions.

Just last month, DISH Network launched Sling TV, a service which offers online access to a small collection of cable TV channels – including live sports coverage through two ESPN channels – for about $20 a month.

From the article "New HBO Now Streaming Service Shows Consumer's Will Is King" by Eric Deggans.

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