Regardless of the platform, selling fitness trackers to consumers requires not only highlighting key technological features, "but also using carefully crafted marketing messages to motivate consumers, awaken their needs and deliver on promises," said Harry Wang, director of health and mobile product research at Parks Associates.

"A long-term success depends on user experience and user appreciation of the positive changes that technology can bring to them," Wang told TechNewsWorld.

From the article "New Jawbone Fitness Trackers Stretch High and Low" by Katherine Noyes.

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