The biggest question for Vessel, though, is how many of the people who like to watch short videos are the kind of people who will pay $3 a month for early access. "The real challenge for Vessel will be to develop a following of consumers that find it valuable to return to the service day after day or week after week,” says Brett Sappington, director of research at Parks Associates, which surveys online viewers regularly. "They have to have enough new content to keep folks coming back."

Vessel won’t benefit from one of YouTube’s greatest strengths, the incredibly viral spread of popular videos, Sappington warns. "While a video can go viral on YouTube and can be watched by anyone, Vessel's pay wall will likely prevent a video from being watched by anyone that is not a subscriber,” he says.

From the article "New service wants to see if you'll pay for your YouTube favorites" by Aaron Pressman.

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