Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TVs will be present in 32 million of those, or 23 percent. By 2017, more than half (53%), of TV households will own a Smart TV set.

"Smart TV adoption paired with first screen user engagement clears new paths for successful commerce experiences," said Heather Way, Senior Research Analyst, Parks Associates. "As a result, brand advertisers are experimenting with these new channels to connect with consumers in a way not previously possible."

From the article, "New T-Commerce Report from Delivery Agent Shows That Consumers Are Ready to Make Purchases Directly Through the Television."

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