But some analysts see the device as Amazon’s opening salvo to bring the millions of items it sells into your living room.

“The point of this is for Amazon to sell you a lot more stuff,” said John Barrett, director of consumer analytics with Parks Associates. “It raises a lot of interesting possibilities.”

One possibility, Barrett said, is integration between a TV show or movie and Amazon’s retail business. If a character is wearing a shirt you like, Amazon eventually could offer a way to buy it, he said.

From the article, "New TV box could Fire up Amazon sales" by Jordan Graham.

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