“With the start of the NFL season, many fans are frustrated with local blackouts on the service,” Eric Sorensen, senior contributing analyst, Parks Associates, said in a statement. “An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.”

What the service does suggest is that the NFL remains popular among U.S. households. Parks found that 68% of internet households watch NFL games throughout the season, making football the most widely watched sport in the U.S.

“The newly minted NFL+ app opens the possibility that all games could be streamed direct-to-consumer in the future, but the long-term nature of [existing TV] rights deals mean an aggregated fan experience is unlikely in the near term,” said Tam Williams, marketing associate at Parks.

From the article, "NFL+ Streaming Service Leaves Some Fans Feeling Penalized" by ERIK GRUENWEDEL.

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