Sunday, April 26, 2015
Nielsen: Cord-cutting may be vastly overstated
Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has increased, reaching 7% of US broadband + TV households. Parks also noted that the new deal between Apple and HBO to stream the HBO Now streaming service to Apple devices is just the latest example of reasons why consumers will continue to cut the cord.
"The pay-TV industry is experiencing a slow crisis in terms of paying customers," said Brett Sappington, director of research at Parks Associates.
"Content is key to attracting and retaining consumers, and consumers are now looking beyond pay-TV for that content."
From the article "Nielsen: Cord-cutting may be vastly overstated" by Michelle Clancy.
Next: OTT passes 50% of American homes
Previous: OTT video quests for special treatment via 'managed service' status
Comments
Post a Comment