The digital audio audience has become more valuable, with higher engagement levels and interaction with listening experiences translating to more effectiveness for Internet radio advertising compared to one year ago, says the TargetSpot Digital Audio Benchmark & Trend Study developed by Parks Associates. Both ad recall and response rates increased – 58% of listeners recall having seen or heard an Internet radio ad within the last 30 days, compared to 52% in 2011, an 11% increase. Of those listeners, 44% responded to an ad in one way or another, compared to 40% in 2011, a 10% spike.

From the article, "Online radio more valuable to brands."

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