U.S. online video advertising revenue is on track to surpass $1.3 billion this year, according to a new report from Parks Associates.

Among U.S. broadband households, almost 50% of heads-of-household aged 18-34 are indifferent to targeted advertising, while 42% aged 25-54 and 25% aged 55 or older are neutral.

"Indifference indicates consumers can be won over by new advertising strategies, provided these messages are designed well, with truly relevant content," said Heather Way, research analyst, Parks Associates.

"Also, the younger age groups are more receptive to the concept of targeted advertising, and advertisers place a premium on the ability to reach these demographics."

From the article, "Online Video Ad Revenue To Surpass $1.3 Billion" by Mike Sachoff

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