The new combined entity presents a single source solution for integrated Value Added Services that will cater to high value subscriber segments, including youth and upwardly mobile professionals.

“Global mobile operators have struggled to monetize mobile data beyond core data plans, partly due to aggressive competition from OTT players over the last several years,” said Harry Wang, lead mobile analyst from international market research firm Parks Associates. “The mobile VAS market represents an attractive opportunity for operators, but they must find an efficient means to aggregate, package, distribute, and manage these content and services in order to create a differentiated user experience.” Wang continued, “Managed service partners, such as OnMobile, could provide this expertise more efficiently.”

From the article, "OnMobile closes Deal Livewire Mobile acquisition." 

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