Of course, one of the biggest names in the wearable tracker market, Fitbit, seems content to let Apple have the spotlight today — almost. It may not be a coincidence that research firm Parks Associates published data last week re-affirming the company as the market leader, with nearly 40 percent of the market.

From the article "Other wearable makers vie for spotlight in lead-up to expected Apple launch" by Jonah Comstock.

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