OTT biggest video source for young viewers

Friday, March 21, 2014

Over 50 per cent of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates. The firm also notes 37 per cent of consumers 18-24 say online video is their most important video source.

“Parks Associates research shows 45 per cent of US broadband households subscribe to a paid online video service, with younger consumers such as Millennials more likely than older consumers to use OTT services,” said John Barrett, director, Consumer Analytics, Parks Associates.

According to the market research firm, online video is one of the most important sources of video among all US broadband households. Over 40 per cent of US broadband households selected online video as one of the top three important sources of video, versus 25 per cent for rented DVDs or 13 per cent for owned Blu-ray discs.

From the article, "OTT biggest video source for young viewers."

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