Some 55% of US broadband households now subscribe to an OTT video service, such as Netflix, according to Parks Associates.

The research firm noted that consumer interest in cloud DVR technology is also growing, with 45% of US broadband households finding this “very appealing.”

The main TV screen was found to be the preferred destination for video watching, with Parks noting that on average, consumers spend more than 20 hours each week watching video on TV screens, compared to 1.3 hours on tablets and 1.6 hours on smartphones.

From the article "OTT services subscribed to by 55% of US broadband homes."

Next: Almost two fifths of US broadband homes use transactional VoD
Previous: Games consoles the main connected device in 28% of US homes

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.