TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on the TV is on-demand, non-linear content. The research shows that the trend is particularly pronounced among young consumers. Just over one-quarter of TV viewing by consumers ages 18 to 34 is of live sources, including pay-TV, over-the-air channels, and live-streaming.

From the article "Over 70% of TV viewing by young not TV or live-streaming."

Next: Analyst: 52% US households dual pay-TV/SVoD
Previous: User experience key focus for smart TVs and SMPs

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.