Pay-TV adoption in Germany and the UK has reached levels of penetration nearly double that found in other key markets, in particular Spain, according to data from Parks Associates.

Revealing its latest pay-TV research and recommendations at CONNECTIONS Europe: Monetizing Strategies for the Connected Consumer, Parks disclosed that for Germany and the UK pay-TV penetration of broadband households is 86% and 78% respectively, but for the Iberian TV powerhouse it is only 47%. This figure is surprising given the appetite for TV in the country and the influence its TV market has on a global basis.

From the article "Pain is in Spain as UK, Germany lead in Euro pay-TV."

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