Churn rates for OTT video services are 19% of U.S. broadband households, according to a new Parks Associates report, suggesting that about one in five households have cancelled an OTT service in the past 12 months.

Overall churn rate for OTT services has been stable for the past year, with major OTT video providers Netflix, Amazon, and Hulu all reducing their churn rates. 

From the article "Parks: 19% of U.S. Households Cancelled An OTT Service In Last 12 Months, But Churn Remains Stable" by Sean Buckley.

Next: Xavient says deep analytics will help OTT providers retain customers, reduce churn
Previous: Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.