Pay-TV and OTT providers face an ongoing and expanding challenge to attract and retain consumers as the OTT video space gets crowded and consumer video habits continue to evolve. Many companies are finding it difficult to formulate business strategies given the dynamic changes in consumer habits. Several factors are keeping those usage habits in flux:

• Regular introduction of new connected platforms and product features
• Continued innovations in user experience
• Changes in content availability
• Experimentation in business models

Even with the continuing evolution of viewing habits, TV Everywhere and OTT video services have been in the market long enough that broad trends in use are becoming evident.

From the article "Parks: Meeting consumer demand for TV Everywhere and OTT services" by Brett Sappington.

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