Ten percent of U.S. households bought a streaming media device in 2014 with Roku the leading choice, a survey by Parks Associates says.

The survey, an update to the analysts' streaming media device data, said that Roku was the leading brand with 29 percent of sales in the first three quarters followed by Google (NASDAQ: GOOG) Chromecast with 20 percent, Apple (NASDAQ: AAPL) TV with 17 percent and Amazon (NASDAQ: AMZN) Fire TV in fourth place with 10 percent. Google and Apple TV switched places between 2013 and 2014, the researchers said.

"Nearly 50 percent of video content that U.S. consumers watch on a TV set is non-linear, up from 38 percent in 2010 and it is already the majority for people 18-44," Barbara Kraus, director of research for Parks Associates, said in a press release. "The market is changing rapidly to account for these new digital media habits. Roku now offers a streaming stick and Amazon's Fire TV streaming stick leaves Apple as the only top player without a stick product in the streaming media device category."

From the article "Parks: Roku leads the pack as 10% of broadband households buy streaming media devices in 2014" by Jim Barthold.

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