Parks said device makers have successfully sold streaming media players to consumers by offering easy access to a variety of content streams, as well as frequent updates that add the latest innovations. Amazon in particular has benefited by promoting its Fire TV devices in conjunction with the company’s Prime Video service as well as streams from HBO, Showtime and other premium offerings.

“Thirty-six percent of U.S. broadband households have at least one streaming media player, up from 27% last year,” Barbara Kraus, director of research at Parks Associates, said in a statement.

From the article "Parks: Roku Retains Top Position In Domestic Streaming Media Device Market" by Erik Gruenwedel.

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