Tuesday was Parks Associates’ turn to size up the streaming media device market, revealing a study showing that 10% of U.S. broadband homes bought such a product — either in player or stick form — during the first three quarters of 2014.

Parks Associates said Roku remained the sector’s lead brand, with 29% of sales, followed by the Google Chromecast (20%), which supplanted the spot last held by the Apple TV (17%).

The Amazon Fire TV box, launched in April, held the fourth spot, with a 10% share, according to Parks Associates. Amazon started to ship its newer (and cheaper) Fire TV Stick last month, and has since labeled it as the fastest-selling Amazon device ever, though the company has yet to release any specific sales figures on it.

From the article "Parks Associates: Roku Tops Streaming Device Market" by Jeff Baumgartner.

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