The demand for high-bandwidth applications will jump in the next few years as the number of households worldwide with broadband will reach close to 650 million by 2013, according to international research firm Parks Associates. The firm's new report Broadband Services: Global Outlook warns that service providers will have to continue investing in network technologies to accommodate multiple services such as video-on-demand and converging social-networking applications.

Parks Associates reports the number of broadband households worldwide grew by over 18% in 2008 to exceed 400 million. Asia-Pacific is the largest market, accounting for over 160 million subscribers, and it will have over 49% of the global market share by 2013.

"Bandwidth will continue to be a focus as the operators re-architect their networks to deliver multiple services over the same infrastructure; however, in such a competitive field, bandwidth alone is not enough to win subscribers," said Kurt Scherf, vice president, principal analyst, Parks Associates. "Blended applications, combining services such as online video and customer support, offer operators an opportunity to increase ARPU. In addition, innovative new services will help differentiate service providers, which can then compete on factors beyond pricing or raw bandwidth."

From the article, "Parks Associates Forecasts Over 640 Million Broadband Households Worldwide by 2013"

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