Parks Associates posted a new report on July 9 showing that more than 25 percent of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category.

According to a Company release, the report, The Evolving Market For Streaming Media Devices, found Roku accounted for nearly one-half of streaming media players (46 percent) purchased in the U.S. in 2013, while Apple, its closest competitor, had 26 percent.

Parks Associates noted that Roku is also the most-used streaming media player in the U.S. Among U.S. broadband households with a streaming media player, 44 percent use a Roku player the most versus 26 percent that use Apple TV the most. The gap has widened since 2013, when 37 percent of streaming media player owners used Roku most and 24 percent used Apple TV most.

From the article "Parks Associates Report Finds Over 25% of U.S. Households Will Have a Streaming Media Player by 2015." 

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