Parks Associates' Sr. Research Analyst Heather Way will present the keynote "New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction," Wednesday, February 27, 10:00 a.m. at the Digital Asset Management Conference in Los Angeles, CA.

Connected consumer electronics (CE) have opened new avenues to consumers in an increasingly fragmented media environment. In this state-of-the-market address, Parks Associates presents primary consumer research that reveals the connections between CE adoption, usage, and content distribution. The international research firm highlights the disruption caused by new media and presents strategies to effectively reach the digitally connected consumer.

New research from Parks Associates:

• More than 39 million tablets were sold in North America in 2012, an increase of 72% year over year.
• Forty percent of U.S. broadband households now own a tablet, up from 15% in 2011, and 66% of U.S. broadband households will have a tablet by the end of 2013.
• Tablet owners are 1.3 times more likely than smartphone owners to purchase a product using a shopping app.
• North America had over 205 million smartphone owners/users in 2012; ownership will top 300 million by year-end 2016.

"In the past decade, technological advancements have proven a disruptive force in media content delivery, distribution, and monetization," Way said. "The growth of connected device adoption paired with demand for content, anytime, anywhere drastically alters how content owners and publishers formulate strategies to reach and engage consumers while maintaining control on when, how, and where content is consumed."

From the article, "Parks Associates Sr. Research Analyst Heather Way to present State of the Market at Digital Asset Management Conference." 

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