In the two years since Parks Associates last looked at the light commercial market, advances in technology and the capabilities for security, energy, communications, and lighting have enhanced the already enormous potential of this market. Yet still, the residential marketplace has garnered the most industry attention, while the light commercial arena, comprising more than 95% of the entire commercial market, has gone largely unnoticed. Acknowledging this need for information, Parks Associates has announced its latest multiclient The Light Commercial Marketplace: Security, Energy Management, Communications, and Lighting.

"Most technology hits the commercial marketplace prior to widespread adoption in the residential sector," said Brian Canny, analyst for Parks Associates. "Both markets are distinct but share common elements, and Parks Associates, through its expertise in the residential market, has been able to build a comprehensive study regarding the light commercial market."

Parks Associates is a leading market research firm for the residential marketplace and spearheaded a landmark study in 1997 entitled Taking Aim @ Light Commercial. By conducting systems analysis, surveys, focus groups, and buyer profiles, Parks Associates provided guidance for companies looking to broaden their core competencies or move into this large and relatively untapped market.

With that report as a foundation, Parks Associates’ upcoming The Light Commercial Marketplace will include updated and detailed analysis, including an overview of the marketplace, with individual volumes focusing on security, energy management, communications systems, and lighting, as well as a discussion of the Internet’s role in relation to controls.

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