Thursday, July 07, 2016
Pay-TV & OTT Use Up Among U.S. Hispanic Households
“While pay-TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-bilingual households over the past few years,” said Brett Sappington, the senior director of research at Parks Associates. “Cord-cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay-TV changes have been upgrades to more expensive services.”
From the article "Pay-TV & OTT Use Up Among U.S. Hispanic Households" by Joel Marino.
Next: Report: U.S. OTT Adoption Up 12 Percent
Previous: New Report Assesses Costs Of Ad-Blocking On Internet Video
Comments
Post a Comment