Although the pay-TV industry does not disclose numbers on how many of its 100 million subscribers have signed on to a TV Everywhere-type service, a survey by marketing firm Parks Associates revealed that less than 20 percent even know about it.

"If this is designed to be cable's tool to fight over-the-top services, the lack of awareness really negates its effectiveness in defending their subscriber base," said Brett Sappington, a research director at Parks Associates.

From the article, "Pay-TV industry divided on Web strategy" by Joe Flint.

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