Phonex said its HomePlug implementation is targeted to the market segment most likely to buy a home network: households with multiple PCs and a broadband connection that occupants want to share. These consumers, according to a Parks Associates' survey, rate reliability and ease of installation as the two most important considerations in buying a home network.

.... Researchers Parks Associates agree that the top reason that consumers buy a home network is to share broadband Internet access, Phonex said. A Parks survey of homeowners with broadband and a PC network shows that 70 percent rate reliability as extremely important in buying a home network, followed by ease of installation at 54 percent and interoperability at 53 percent. Price was regarded as extremely important by only 32 percent.

From the article "Phonex Intros HomePlug Unit, Enters Broadband Arena," by Joseph Palenchar.

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